6 Tada principles

We, at Amsterdam Intelligence, support the Tada manifesto, written by professionals from the Amsterdam region, to advocate an ethical and responsible use of data. The principles enumerated below are from tada.city.


Our digital city is inclusive. We take into account the differences between individuals and groups, without losing sight of equality.


Data and technology should contribute to the freedom of people. Data are meant to serve the people. To be used as seen fit by people to benefit their lives, to gather information, develop knowledge, find room to organize themselves. People stay in control over their data.

Tailored to the people

Data and algorithms do not have the final say. Humanity always comes first. We leave room for unpredictability. People have the right to be digitally forgotten, so that there is always an opportunity for a fresh start.

Legitimate and monitored

Citizens and users have control over the design of our digital city. The government, civil society organizations and companies facilitate this. They monitor the development process and the resulting social consequences.

Open and transparent

What types of data are collected? For what purpose? And what are the outcomes and results? We are always transparent about those aspects.

From everyone - for everyone

Data that government authorities, companies and other organizations generate from the city and collect about the city are held in common. Everyone can use them. Everyone can benefit from them. We make mutual agreements about this.

Our Team

Our Collaborators

Aik Van Eemeren

Program Manager PublicTech

Maike Ehlert

Project Manager & Startup Liaison

Milou Jansen

Advisor Digital Ethics/Digital Rights

Sven Brilleman

Full Stack Developer


Sort by latest


No matching tags